Blog

Glassboard 1.2 is here!

We’ve just released Glassboard 1.2 into iTunes and the Android Market. Go get it!

Here’s what’s new:

- Invitations: Inviting people to a board couldn’t be easier. Now you can create and send out an invite code that people can use to request an invite (yes, you’ll still maintain control over who joins and who doesn’t). Look for “Invite code” on the invite screen! If you’d like more information on invite codes, visit our Invitations FAQ
- Compose messages in landscape. Yes, finally!
- Compose a message direct from the news feed. Just pick the board you want to send a message to and you’re off.
- Background uploading. You’ll no longer have to wait around while your media uploads, background uploading allows you to continue to use the app while your photos, videos are uploaded.
- Assorted bug fixes and performance enhancements.

We hope you like the updates. If you have any questions, comments or other feedback, please let us know. Thank you!

The Glassboard team
http://glassboard.com/support/

Mobile Apps for Customer Engagement

This is a great infographic we found over on RRW, talking about mobile – a few takeaways from us…

• 48% surveyed use mobile apps more than 10x a day. (seems light to me)
• Apps get 667 minutes per month… that’s 11 hours, or 22 min/day. (again, seems light)

But more importantly, I find it interesting that mobile even has a chance to supplant the web for customer services. What’s better on mobile? They have smaller screens, limited data connections, and yet 73% used a mobile app as part of a buying decision?

To me, it points to one key differentiator between the web and mobile. Mobile apps (UX, usability, everything) are held to a higher standard than web.

There is no review process for web. You don’t have to make sure your pages aren’t to heavy or your apps are saturating the data connection. With mobile apps you do, or your app won’t make it into the app store/market/hub.

So I guess it should come as no surprise that people are using their mobile more and more for customer engagement. Perhaps the limitations of the device make it easier to get things done, or maybe the review process is keeping mobile devs honest. Either way, the trend is moving the right way