“Nothing propinks like propinquity”
Propinquity is all about proximity. Simply put, you have a greater tendency to build a relationship with those that you are physically or psychologically near.
How does this pertain to Glassboard? Because with the rise of small social networks, there is a greater acknowledgment of meaningful online relationships. When interacting with a group (or ‘board’ as we call it) on Glassboard, it’s a virtual representation of a meeting taking place in a boardroom. With closed doors and comfy chairs. And cookies.
This sort of encapsulation within the app is a quality that enables propinquity. Glassboard acts as a tool not just for collaboration but also as a means of enriching your relationship with coworkers, clients, and customers.
Large social networks like Facebook, on the other hand, are focused on broadcasting things about your life (sometimes passively, without real interaction on your part). As social networks grow smaller the conversations are more dedicated to shared goals and interests, like scouting a venue for an event or providing feedback on a document. Relationships are built around two-way communication, not by shouting things into an abyss.
Ian Fleming is the one who originally stated “nothing propinks like propinquity.” You may have heard of him. This line was then adopted by George Ball, an American diplomat. He used the line to refer to the fact that the more direct access you have to the president of the United States, the greater your power, no matter what your title actually is.
Having direct access to those you care most about reaching makes Glassboard empowering.
Posted by Jenny Blumberg
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