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Ten minutes of your time

The average privacy policy takes around 10 minutes to read. That’s how long it took competitive eater Joey Chestnut to eat 68 hot dogs (a record! A DELICIOUS RECORD). You could also spend ten minutes watching this looped video of Tyrion slapping Joffrey from Game of Thrones over and over.

People simply don’t want to read privacy policies. They’re time consuming. If you were to read every privacy policy you come across in a year, it would take 244 hours.

That’s 20 hours a month. Reading boring legalese. You would need to take 30 days off of work a year! I’m sure your boss won’t mind.

If we look at other things that are time consuming, I’m sure we can cut some of them out of our lives to make room for all this reading.

• We spend about 150 hours a month watching TV. Why not cut some of that out? You could blaze through 900 privacy policies!
• The average American spends 8 hours a month on Facebook. That’s an entire work day, or about 48 privacy policies read.

What else could we do for 20 hours in a month instead of reading privacy policies? You could:

• Listen to that one Gotye song 300 times!
• Watch every Harry Potter movie and still have 14 minutes to spare!
• Drive from Denver to Tijuana!

The Glassboard privacy policy comes in at a rather light-weight 1,058 words. From the study above, the average policy was around 2,500. Then it should take perhaps no more than 8 minutes to read our policy? Surely there isn’t anything more worth 8 minutes of your time…

Posted by Jenny Blumberg

The idea that you can’t have it all is a lie: Enabling work/life balance with Glassboard

Facebook’s Sheryl Sandberg was lauded recently for proudly broadcasting that she leaves work at 5:30pm in order to have dinner with her children.

The idea of a 9 to 5 work day is heretofor unheard of in the startup world, and downright shocking to some. We at Sepia Labs are no strangers to putting in long hours, but with Glassboard we’ve been able to extend our work days in a less disruptive manner than other forms of communication (e.g., in person, email).

Glassboard with co-workers

This article from Time Healthland, in analyzing Sandberg’s stance, asks the question, “Do any of us ever really finish [working]?” The Sepia Labs team is perpetually plugged in but the mobile focus of Glassboard helps us stay engaged when we are physically with our family and friends. We are always checking in with each other throughout the day, and glancing at a notification is far easier than checking email all the time (which is a poor means of communication in a team such as ours).

Glassboard with our families

Every one of us on the team has used Glassboard is some form or another to share photos and videos with our loved ones. Most of the team members have a dedicated family board for this very reason.

Have you ever heard a saying that expresses that the little things in life actually turn out to be the big things? That resonates when I think of Glassboard and families. The simplicity of sharing photos and videos on private family boards have allowed people to see some of the smaller moments experienced by their loved ones.

Glassboard quiet hours: too bad kids don’t come with this feature!

We also understand that you need time to disconnect to truly engage with others. That’s why we included the quiet hours feature, so you can set periods of time for the app to leave you alone! Trust us, we would implement this feature for screaming children if we could.

Posted by Jenny Blumberg

The Rise of the Planet of the Monkeyspheres

I really liked that this NYTimes article references Dunbar’s number (also referred to as the Monkeysphere) in its comparison of various social networks. Randall Stross acknowledges that social networks are growing smaller, which isn’t such a bad thing. Smaller social networks are more inline with how many relationships we are able to maintain: “Mr. Dunbar told him that social networks resemble a set of concentric circles: 150 people constitute the outer boundary of friends, 50 is the limit for trusted friends, 15 for good friends, and 5 for best friends.”

In the context of all of my social networks, my Monkeysphere looks like this:

Notice I left out my family in the Glassboard circles because not a single one of them has a smartphone. My parents don’t even use cell phones they just have this weird thing:

Glassboard is the perfect social network for my two smallest spheres. Facebook is appropriate for people who I would recognize in passing, and Twitter is the broadcaster social network where everything I post is sent out into the ether of the Internet.

Why does social networking in the digital age work outside the Dunbar number? It’s simply not sustainable if your goal is to maintain meaningful relationships. This is why people are beginning to be drawn to more intimate social media connections, such as those enabled by Glassboard.

Posted by Jenny Blumberg

The two types of social networks: Are you just spraying people or actually connecting with them?

When you hear the term “social network,” I imagine that the first things that come to mind are Facebook and Google+. Now think of your actual social network, the people you interact with in real life. It likely doesn’t look much like Facebook and Google+, which have opened the doors to friends of friends, casual acquaintances, and people you’ve met maybe once or twice (or not at all!).

Social networks like Glassboard, and now Path and Pair, are usually mentioned with a qualifier like “small” or “simple.” Why? Being social implies interaction, right? If so, we’re more social than the big guys because we’re a better reflection of reality. If I stand on a street corner screaming about what I had for lunch, is that social? (I had a delicious homemade andouille shrimp cake btw) So why is it considered social if I do it on Facebook?

Since there is obviously a dramatic difference in the reach of all these social networks, we can classify each of them as one of two different kinds: The Broadcasters and The Interacters. There is a litmus test I’ve come up with to discover what kind of social network you’re on. If you post something, can you identify everyone who will see it by name and how you know them?

1. The Broadcasters

Twitter is the best example of a broadcasting network. But anymore Facebook and Google+ are a forum for spraying people with pictures and information. If you answer the above question with, “Uhhhhmm….” then you’re on a Broadcaster!

• One giant group of businesses and individuals
• Ad-supported business model
• Both your grandma and some dude you met through your college roommate all see the same stuff
• Disconnected from reality
• Driven by narcissm
• Tons of privacy options that require due diligence in maintaining

2. The Interacters (Glassboard, Pair, FamilyLeaf, and Path)

• Small, select groups with 2-way communication
• Business model: Not sure about the other guys, but ours is explained here
• You can actually see the individuals who will see what you post
• Closer reflection to reality, since it’s people you know in real life
• Driven by desire to interact and collaborate in meaningful ways
• Private by default

Since there are so many social networks cropping up, I hope this helps you make a distinction. We want you to choose Glassboard because you value interaction over broadcasting.

Posted by Jenny Blumberg

Ads, if I ignore you will you go away?

Remember how easy it used to be to ignore ads? I mean not just on the web, but everywhere. We’re inundated, everywhere we go, with ads. With websites, billboards, and in stores, it can be very easy to avert your glance. I even feel superior about how good at it I’ve become. “Ha HA! Nice try, advertisers!! I totally did NOT even look at that McDonald’s ad.”

(The exception to this being when you’re on the toilet in a bar and you forgot your phone at the table so instead of playing Angry Birds you have to read the ad for that limo company)

Nowadays though, if you’re on Facebook or Google+, ads are just too perfectly aligned with your needs or values. You can’t help but see what it’s all about.

Therein lies the problem. A lot of people don’t mind that Facebook mines your personal data. After all, they’re still interacting with the social network and using the integrated apps. What bothers me is that it has become a lot harder to gloss over advertisements. They call out something very specific that you would enjoy purchasing. How can I resist a quick glance?

How’d we get here? Ads in general used to be targeted for a market demographic, so they were widespread and not necessarily targeted to you. They weren’t specific to either the content surrounding it or you as an individual. They were easy to ignore, like the voices in my head.

Remember when web ads started to get more interesting? They had to grab your attention.

Then we arrived at ads targeted to you based on the content of the page you were visiting. This didn’t always necessarily increase the appeal of the ad, and sometimes had hilarious results:

And now we’re in the age of ads targeted to you, the individual. Your personal information has become a coveted commodity in the current Internet economy.

(It’s true. If I saw this ad I would furiously click it while foaming at the mouth.)

What comes next? Facebook knows. Timeline adds an extra dimension to the details of your life. Not only do they have your personal info, they have that information in the context of when it occurred. It will refine targeted advertising by taking advantage of nostalgia. Imagine ads cropping up as you fondly look back through your Timeline.

Remember Thundercats? That was a good show. Hey look! An ironic, pre-faded Thundercats t-shirt from Hot Topic! SHUT UP AND TAKE MY MONEY

Posted by Jenny Blumberg

Was the Girls Around Me app the apex of creepy?

There was an astounding amount of backlash against the Girls Around Me app, and rightfully so. The app developers argued that since they were using public information they weren’t doing anything wrong. Women were indeed sharing their locations publicly and weren’t practicing due diligence. But just because the information is out there, doesn’t mean it should be aggregated in such a sexist way.

Why is that app sexist and not just creepy? Because the developer explains that the purpose of the app was to find hot women around you. And here I thought it was just so you could avoid sausage fests.

This is where Foursquare drew the line and revoked access to their API. Girls Around Me attempted to shift the purpose of location sharing from innocuous check-ins to potential targets of stalking. Facebook’s reaction? They advised people to adjust their privacy settings.

Obviously app makers have some responsibility for protecting their users, but some of the burden is shouldered by users. People do care about privacy but I know they’re probably like me and can be lazy about policing it. There are essentially three options for location sharing:

a. Be extra diligent with privacy settings in the multitude of apps that you use, ensuring that settings are exactly what they should be and reviewing these settings any time the app developers makes changes.

b. Don’t post your location on the Internet, EVER

c. Use Glassboard and not worry about it. Only people that are members of a board can see your location.

Posted by Jenny Blumberg

Keeping track of the trackers: Collusion exposes browser cookies for you

Collusion is an add-on for Firefox that shows you what sites are following you (i.e., they put cookies in your browser to keep track of what you’re visiting so they can show targeted ads to you!).

It’s a pretty neat concept, mostly because it can help you visualize just how much these websites know about you. From the Collusion demo: “It’s quite likely that these companies know more about you than your government. Some of them might even know more about you than your best friends.”

How creepy is that?

I started at IMDB.com because I’m a massive movie snob. Oh, look! I have some followers!

I then clicked through to three articles that interested me:

• Snow White Rising: Why This Princess, And Why This Moment? The title reminded me of Batman. I picture Snow White standing on the edge of a skyscraper, cape billowing in the wind. Gruff voice-over.
• These Movies From 1992 Are All 20 Years Old. Because now that I’m 30 I need to constantly remind myself how ooooold I am.
• Our 50 favorite film fools. I just clicked the link to make sure Peter Sellers’ character from Being There was on the list. Number 3 spot. Not bad!

 
A bunch more trackers popped up. I’m feeling popular.

Next I hit up Wired.com. Not much in the way of additions to my trackers. Reddit and crwdcntrl.net are now tracking me.

What surprised me was when I visited occasionalcar.com (a Denver car share service that I use). This added Yahoo, Twitter, and Facebook cookies. They have Facebook and Twitter integrated onto their site, but it’s odd to look at the Collusion graph and have it tell me “When you visit occasionalcar.com, it informs the following websites about you.”

Collusion is an interesting experiment. I encourage you to give it a try, just to see how quickly your actions on the web garner ad tracking. After all, I’m not paying for anything when I visit these sites, I’m “the product being sold.”

Finally, I suggest you start using TrackerBlock if you don’t want all those cookies following you around!

Posted by Jenny Blumberg

Get people’s attention fast.

In the spirit of Brent’s unrequited love for infographics, we bring you an informative infographic from a UK marketing company.

The interesting bits to call out about why messaging is great for companies:

• 98% open rate (vs 22% in email)
• 90% of messages are read within 3 min.

Have you used any “messaging” apps with your co-workers? (You won’t go back)

Source: Text Marketer Bulk SMS Services

Posted by Walker Fenton

Glassboard. Stripped down!

We conducted a random survey across a number of Glassboard users and there were some interesting results! I was going to put together an infographic but we all know how Brent Simmons feels about them. So without further ado, WORDS!

What we found was that Glassboard users represent all kinds of different demographics but what they do have in common is that they tend to be more intelligent and more attractive than the rest of the population.

Because the Glassboard app focuses so much on privacy, these folks are comfortable using the app to share very secure information, even things like:

• Nuclear launch codes
• The location of Jimmy Hoffa
• The one word that rhymes with “orange”

But people use Glassboard for fun as well. The majority of users have at some point shared some of the following to their boards:

• Pictures of cats
• Pictures of cats with a piece of bread on their head
• People complaining that Michael Bay is directing the next Ninja Turtles movie
• The lyrics to Pumped Up Kicks
• “Skillex“

Finally, overwhelmingly 98% of users have stated that they would be comfortable posting nekkid pictures to a board. The other 2% are never-nudes.

This is because our trusted private sharing app has proven to be a safe haven for you to post a picture of your bum if you feel so inclined. Unlike Twitter it is never ever public and unlike Facebook we won’t ever view your photos or take them down. We’re not here to judge. Facebook even takes down photos of women breastfeeding because apparently that’s disgusting and offensive. Eww a boobie!

So now we’ve decided to shift our marketing strategy to cater to you cheeky-monkey bum-lookers.

Our old slogan:

Glassboard. Private group sharing done right.

And now, our new slogan!

Assboard. Put your privates on it.

Has a nice ring to it, no?

Posted by Jenny Blumberg

Friends don’t let friends post pictures of them wearing pasties

The culture of photography has changed so very much in less than a decade. Photography is ubiquitous. Everyone with a smartphone has a digital camera now. People joke about tagging embarrassing photos of each other on Facebook, and more often than not, they are NOT afraid to do it. Unfortunately what this means is that control over your online identity isn’t entirely in your hands.

Statute of limitations for photos

Somewhere along the line we got used to it, and tagging your friends on Facebook evolved a sort of etiquette. This article from Read Write Web does a terrific job of pointing out where it can still go wrong. Photos taken at a time in your life when you didn’t have to worry about them turning up on the internet can still appear, thanks to the ability to scan and tag older photos.

Facebook Timeline can help solve this somewhat by adding context to photos, but that doesn’t get rid of the fact that there is a photograph of you chugging from a beer bong wearing that “I support single moms” t-shirt when you were in college.

The first rule of a duct tape themed party…

There was a certain party years ago, before Facebook and MySpace were popular, that got a little crazy. I dressed up as Paul Stanley from KISS, outfit made completely out of duct tape. We partied with reckless abandon and there were photos being taken, but it was still a time when you didn’t have to worry about them showing up on the interenet.

Don’t get me wrong, the photos weren’t terribly compromising but they sure as hell weren’t all that flattering. We weren’t using digital cameras so we wouldn’t be able to check to see if the photo needed to be retaken.

Pull the trigger

Years later the photos showed up on MySpace and I was more than a little surprised at how embarrassed I was. I mean, look! I’m drinking Bud Light.

If that party had taken place nowadays, I’d be more than happy to share our revelries with an intended group of people via Glassboard. I may be a classy broad now, but college was another thing entirely. I don’t need my Love Gun plastered all over the internet, thank you very much.

Posted by Jenny Blumberg