Link to original article: Pantalones Organic Tequila Takes Added Steps To Elevate Sustainability Efforts

To celebrate Earth Month, Pantalones Organic Tequila is announcing two awesome initiatives that will further the brand’s status as incredibly eco-friendly. Co-founded by one of Hollywood’s most loved power couples, Matthew and Camila McConaughey, this tequila is all about celebrating the ability to have fun, do good, and not take life too seriously.

“The Surfrider Foundation is stoked to be partnering with Pantalones super premium organic Tequila to support clean water and healthy beaches,” says Surfrider CEO Dr. Chad Nelsen. “Coastal activism is serious business, but that doesn’t mean we can’t have some fun doing it. Like Pantalones, Surfrider is all about creating a positive ripple effect for our environment and our communities, and making sure it’s for everyone.”

That’s not the only update Pantalones Organic Tequila has in regards to its growing sustainability efforts. The tequila brand has also announced it will be incorporating even more eco-friendly and innovative materials into its packaging and shipping. By partnering with INOArmor® — which utilizes natural silkworm cocoons as padding to create durable and reusable eco-mailers made of compostable materials — the brand is making sure to do its part when it comes to lessening what ends up in the ocean and our landfills.